NEEN, is a name created from Lexicon Branding after a commission by Miltos Manetas and Yvonne Force from Art Production Fund.

Mai Ueda, suggested that when you do good NEEN you are probably a NEENSTAR.

NEEN has been presented to the public at a press conference at Gagosian gallery in NY, in June of 2000. Here is the invitation for the event and here is the music that GNAC wrote for the evening.

Here is what the press wrote : the new york times, feedmag ,wired artnet,time out and medienkultur.

Early in the year 2000, Miltos Manetas, with the assistance of ArtProduction Fund and Yvonne Force, commissioned California based branding company Lexicon to create a name for an art movement.

Lexicon, (the creators of "Powerbook", "Embassy Suites" and "Pentium"), delivered more than one hundred terms. Manetas chose two : Telic and Neen.

Telic, a name appropriated from linguistics, means "something directed or tending towards a goal or purpose; purposeful". For example "I am driving to Los Angeles" is a Telic statement. "I am driving" is not. Telos, in Greek, means "the end" or "the purpose".

The word "Neen" was created by a computer program run by Lexicon. It is a palindrome (like Dada) and coincidentally, in old Greek, means "exactly now".

Telic is Rem Koolhaas's S,M,L,XL . Telic is constructive: anything related with job, is Telic. People which are busy with aesthetics but who also have jobs and clients, are Telic.

But sometimes these Telic people produce very important Neen. It usually comes, as a small notion, hidden inside the nightmare of their job.

Neen in this cases, is what their clients don't understand but they don't have the courage to ask about.

Telic is serious : it makes sense. People recognize it and trust it.

Neen instead, is Telic that went nuts: you wouldn't believe that it's possible and even who makes neen cannot easily repeat it.

There are a few Neenstars, people without a specific profession who linger around us .

Telic is Giacometti , Neen is Fontana. Nature is Telic and miracles are Neen. Miracles which have a purpose , become Telic, stupid miracles instead, like the one where Jesus walks on the water, stay Neen for centuries. But again, if Jesus would come back today and he will start walking on the water, that would be Telic.

Really, there is no way to preserve Neen, because it expires after a second. Neensters are the people who are OK with this fact.

After the Neen presentation at Gagosian, Manetas and Mai Ueda, moved to Los Angeles and started the Electronic Orphanage, a storefront space in the gallery district on Chung King Road. Soon, artists Mike Calvert, Rafael Rozendaal, Steven Schkolne, John White C, Amy Franceschini from Future Farmers, Joel Fox, and Angelo Plessas would join them and have the first Neen shows there.

Architect Andreas Angelidakis, created Neen space statements such as the NeenWorld and composer Mark Tranmer from Gnac , wrote sounds and loops for the place and it's websites.

Theorists Lev Manovich, Peter Lunenfeld, Norman Klein and Benjamin Bratton would keep an eye over the neen activities and they would initiate the KLM theory.

In March 2002 , ElectronicOrphanage,produced Whitneybiennial.com, an online exhibition which succeeded in stealing a great amount of attention from the Whitney show (The New York Times ran a story the day before the opening of the exhibition in New York, and most of it was dedicated to whitneybiennial.com).

AFTERNEEN, our new show that will open simultaneously in Casco in Utrecht, Holland and at The EO in Los Angeles, is based on the idea that today "real space is usually bad taste" and that the most interesting art of our times is happening on the web.