NEEN, is a name created from Lexicon Branding after a commission by Miltos Manetas and Yvonne Force from Art Production Fund.

Mai Ueda, suggested that when you do NEEN you are probably a NEENSTER. NEEN has been presented to the public at a press conference at Gagosian gallery in NY, in June of 2000

here is what the press wrote : the new york times, ,feedmag ,wired artnet,time out .medienkultur.

Almost two years ago, in May 2000, we commissioned from Lexicon Branding (the company that introduced Powerbook and Pentium), a new word which was suppose to define any artistic experience relative to the computer screen.

If that name would have been an accurate translation of "what's going on", it would have been a successful term.

In fact they proposed "Telic"to us, a very convincing and sophisticated term invented by the human stuff of the company , but we decide to acquire (and introduce at a Demo/performance at the Gagosian gallery in NY)a name which their machines coined .

This was Neen, a palindrome created by a computer program after they feed it with words such as "screen" and let it run the different combinations.

Neen, which by coincidence in old Greek means " exactly now : not a second later "was a controversial name.

Only a few people , felt that it was proper to call themselves Neensters and what they do Neen, and this was because most of us, myself included unfortunately, we are doing still a lot of TELIC.

Our times, are Telic. But we want to see more Neen happen.

Lets define Telic: Telic is magic through technology. Telic is our relationship with the tools which help us design the World and see things in a perspective.

Telic is Rem Koolhaas S, M,L,XL , Telic is constructive: anything related with job, is Telic. People which are busy with aesthetics but who also have jobs and clients, are Telic.

But sometimes these Telics produce very important Neen. Its, usually as a small detail which they will hide inside the nightmare of their job. Neen in this cases, is what their clients don't understand but they have not the courage to ask or they happen to like it anyway. Telic is serious : it makes sense or it's a sense wannabe. People recognise it easily and trust it.

Neen instead, is Telic that went nuts: you wouldn't believe that it's possible and even who makes it cannot easily repeat it.

But Neen looks great ! There are a few 100% Neensters , people without a specific profession who linger around us .

Telic is Giacometti , Neen is Fontana. Nature is Telic and Miracles are Neen. Miracles which have a purpose , become Telic, instead miracles like the one where Jesus walks on the water, stay Neen for centuries. But again, if Jesus would come back today and he will start walking on the water he will be very Telic.

Really, there is no way to preserve Neen, because it expires a second after. Neensters are the people who are OK with that.

In an environment dominated by academic sensationalism, Neen and Telic, are still underground, together with Beige, a style introduced by the French magazine Purple in 1995 . Just think of it's color to understand what Beige stands for: romantic and seventies, not black and not white, a Xanax style for art, fashion and many websites.

Beige is often techno ignorant . Neen and Telic are connected because of their relationship with the computer culture , Neen and beige are connected because they are both the product of accidental elements , beige and Telic are connected because they are both slightly deja-vu.

DEMO : see 30 selected NEEN pieces

ELECTRONIC ORPHANAGE in LA is where NEEN happens. WWW.BIENNALE.NET and WWW.WHITNEYBIENNIAL.COM is a selection of NEEN and TELIC stuff. WWW.IAMGONNACOPY.COM is a NEEN place against intellectual property and copyright.

read the neen manifesto

soon: AFTERNEEN