about neen and telic

In May 2000, we commissioned from Lexicon Branding (the company that introduced Powerbook and Pentium), a new word which was suppose to define any new artistic experience relative to the computer screen. If that name would have been an accurate translation of "what's going on", it would have been a successful term. In fact they proposed us "Telic", a very convincing and sophisticated term invented by the human stuff of the company , but we decide to acquire (and introduce at a Demo/performance at the Gagosian gallery in NY ) another name coined by their machines . That is Neen, a palindrome created by a computer program after they "feed" it with words such as "screen" and let it run the different combinations.

Neen, which by coincidence in old Greek means " exactly now : not a second later "is a controversial name. Only a few people , feel that it is proper to call themselves Neensters and what they do Neen, and this is because most of us, we are doing still a lot of TELIC. Our times, are Telic. But we want to see more Neen happen.

Lets define Telic: Telic is magic through technology. Telic is our relationship with the tools which help us design the World and see things in a perspective. Telic is Rem Koolhaas S, M,L,XL , Telic is constructive: anything related with job, is Telic. People who are busy with aesthetics but who also have jobs and clients, are Telic.
But sometimes these Telic people, produce very important Neen. It usually comes as a small detail which they will hide inside the nightmare of their job. Neen in this cases, is what their clients don't understand but they have not the courage to ask or they happen to like it anyway.

Telic is serious : it makes sense . People recognize it easily and trust it. Neen, instead, is Telic that went nuts: you wouldn't believe that it's possible and even who makes it cannot easily repeat it. But Neen looks great ! There are few 100% Neensters , people without a specific profession who linger around us . They collaborate with robots ( computer software) , which they don't really master and produce strange things. Telic is Giacometti , Neen is Fontana. Nature is Telic and Miracles are Neen. Miracles which have a purpose , become Telic, instead miracles like the one where Jesus walks on the water, stay Neen for centuries. But again, if Jesus would come back today and he will start walking on the water he will be very Telic. Really, there is no way to preserve Neen, because it expires a second after. Neensters are the people who are OK with that.

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In an environment dominated by academic sensationalism, Neen and Telic, are
still underground, together with Beige, a style introduced by the French
magazine Purple in 1995 . Just think of it's color to understand what Beige
stands for: romantic and seventies, not black and not white, a Xanax style
for art, fashion and many websites. Beige is often techno ignorant . Neen
and Telic are connected because of their relationship with the computer
culture , Neen and beige are connected because they are both the product of
accidental elements , beige and Telic are connected because they are both
slightly deja-vu. Telic is usually cool when Neen is cute or super cool.

soon : who is neen and who is telic

read the neen manifesto